In today’s world, smartphone users have their pick of top-of-the-line handsets that feature the most up-to-date functionality and features. The range of available handsets is certainly an advantage for the average user, as it means they can easily find a handset that meets both their desired specifications and their ideal price point. But for smartphone manufacturers, the quality and quantity of handsets means that competition for control of the global smartphone market is more heated than ever. Let’s take a closer look at which smartphone manufacturers are succeeding—and which are falling behind—in the following article:
Global Market Share Domination
According to the latestresearch from IDC, Android devices are dominating the global smartphone market this year in terms of number of unit shipments. In Q2 2013 alone, a whopping 187.4 million Android devices were shipped worldwide. The success of the Android OS this year is largely due to devices like the HTC One and Samsung Galaxy S4, which both run on Android-powered systems and raised the stakes in terms of smartphone specifications and functionalities this year. The HTC One even scooped up the awards for “Phone of the Year” and “Gadget of the Year” at the T3 Gadget Awards 2013.
Android-powered devices took the top spot in last year’s race for control of the global market share as well, though by a smaller margin than it has claimed so far this year. In Q2 2012, Android devices represented 69.1% of the global market share, while in Q2 2013, that percentage spiked to 79.3%. Unsurprisingly, Android’s nearest competitor is iOS, which powers all iPhone handsets. Apple’s in-house operating system has suffered a decline this year: while it accounted for 16.6% of the global market share in Q2 2012, that percentage fell to 13.2% in Q2 2013.
Battling for third and fourth place are the Windows Phone and BlackBerry OS. The Windows Phone has picked up a bit of momentum this year, now accounting for 3.7% of the global market in comparison to the 3.1% it claimed last year. Despite its best efforts to release a newer, more capable operating system in the BlackBerry 10 OS, BlackBerry’s global market share has suffered a blow so far this year, falling from 4.9% in Q2 2012 to 2.9% in Q2 2013.
The latest stats are proof that competition for control of the global market share is stiff, and depends largely on the product itself, rather than on loyalty to any one manufacturer. Considered to be the original smartphone manufacturer as we know it today, BlackBerry dominated the global market share well into 2009, while Android-powered devices began gaining momentum in 2010 and have been an unstoppable force ever since. It is worth noting that theBlackBerry Z10 price is considerably a very good price compare to many other-powered devices, despite offering many of the same features and functionality. The best bet for smartphone users is to do a bit of research on the range of available devices to decide which one best meets their needs and their price point.